Head Marketing & Corporate Communication

Posted on: 23 Jul 2014 08:49 am

Job Description:

Objectives of Job:
To create effective marketing and corporate communication strategies to evangelize the concept to students, school authorities and corporate communities.

Roles and Responsibilities:
Enhance overall brand image and market reputation of businesses, both internally and externally, through various aspects of marketing Internal Communication, External Communication, events, programs, e-marketing etc.
To develop and periodically update company corporate marketing strategy
To identify and evaluate specific channels for marketing promotions
Develop and implement a digital marketing to grow online communities for brands.
Identify and evaluate specific channels that may be used for marketing promotions
Measure the effectiveness of all marketing and communications campaigns
Be the custodian of the brand and Corporate Identity application.
Develop and implement key effective communication principles.
Manage communication and brand governance.
Manage appointed service providers and coordination with agencies for obtaining communication material, branding etc.
Effectively manage allocated project budgets. Additional skills et Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimized copy for brand messaging
Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing.
Highly creative and full of ideas.
High sense of personal responsibility.
Credible, confident and articulate, with good presentation skills. Related industry verticals Related keywords Corporate Marketing
Managing Offline and Online Communications
Initiating and maintaining agency relationships
Managing offline marketing activities- ATL/BTL activities
Strategizing and implementing Marketing and Advertising
strategies and corporate events
Handling Corporate Communication activities of the entire group
Strategizing internal and external communications
Assist in organization\'s website creation
Preparation of Collateral for Sales & Marketing
Assisting the Corporate Sales team and Design Team
Collateral Design, Development, Production and Management
Support for New Product Rollouts
Develop communications plan for new products
Manage development of new collateral (literature, samples, displays)
Assist internal teams in organizing Events, Promotions, Exhibitions, Fairs & Meets through effective marketing activities
Create and deliver press releases, media relations content, case studies, white papers, corporate newsletter content, social media content
Salary:INR 8,00,000 - 12,00,000 P.A. Best in Industry
Role Category:Senior Management
Role:Head/VP/GM-Marketing
Industry:Education / Teaching / Training
Farea :Marketing, Advertising, MR, PR, Media Planning

Education: UG - Any Graduate - Any Specialization, B.Tech/B.E. - Any Specialization, B.Sc - Any Specialization, B.Com - Commerce
PG - Any Postgraduate - Any Specialization, Post Graduation Not Required
Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required

8-12 years of experience in Marketing & corporate communication activities
Hands on experience in Brand Promotion Strategy Development & Creative Planning/Positioning through ATL and BTL activities
Collateral Design/Development and Presentations
Events & Promotions
Excellent interpersonal and strong oral and written communication skills
Strong Knowledge in Managing External and Internal Communication

Contact Detail:

• Techtronics Education India Ltd, Gurgaon, Haryana