Urgent Opening for Sr. Executive - Digital Marketing

Posted on: 10 Aug 2017 08:43 am

VIBGYOR High has been created with a vision to provide dynamic learning environment, which stimulates the holistic development of learners. Our curriculum offers learning beyond traditional methods & integrates a progressive approach involving innovation, communication, problem solving and teamwork.
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Job Description:

We are looking for an experienced Digital Marketing person to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to build brand and its business. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. You will work with the marketing team, agencies and vendors to execute digital campaigns on time and on budget.
Key Accountabilities/Activities:
Assisting in the formulation of strategies to build a lasting digital connection with consumers
Planning and monitoring the ongoing brand presence on social media and other key digital platforms
Launching optimized online advertisements to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.),email marketing, content marketing etc.
Prepare online newsletters and promotional emails and organize their distribution through various channels
Manage and maintain the websites of our various brands
Collaborate with designers to improve user experience on our digital platforms, to create e-mailers, landing pages etc. and A/B testing to optimize user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Maintain partnerships with media agencies and vendors
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with digital agencies, creative designers and other vendor partners

Work Relations:
Internal:
Updates & Reviews Manager Digital Marketing and AGM Marketing
Co-ordination Business heads, vertical heads
Co-ordination Digital Team, Creative Team, PR and Corp Comm Team

Salary:INR 3,50,000 - 4,50,000 P.A.
Industry:Education / Teaching / Training
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role:Search Engine Optimisation /SEO Specialist
Employment Type: Permanent Job, Full Time

Contact Detail:

• VIBGYOR High School, Mumbai, Maharashtra