Understanding Advertising - Chapter Wise CBSE Solved Question and Answer Based On NCERT
Short Q&A:
Q1: List five different products that are advertised during your favourite TV programme.
View Answer
Ans:
Individual answer
Q2: How media and money are interrelated?
View Answer
Ans:
The technologies used by mass media is expensive and they keeps on changing their technologies. These advanced technologies requires lot of money. There are number of employees associated with these works that are paid, like in a news studio, it is not only news reader who needs to be paid, but lot of people are also paid who helps to put in the broadcast together. Thus most television channels and newspapers are part of big business houses.
Q3: Explain the role of media in democracy.
View Answer
Ans:
In a democracy, media plays an important role in providing :--
News and in discussing events taking place in the country and in the world. Media provides information to the citizens and enables them to take action.
Q4: Why media is far from independent?
View Answer
Ans:
An independent media means that no one should control and influence its coverage of news. Media is far from independent, this is because of control of government over them. Government prevents some news items, scenes from a movie, or lyrics of songs from being shared with larger public, this is called as censorship.
Q5: Define censorship.
View Answer
Ans:
Censorship means the process by which media is controlled by the government, when any news, dialogues, lyrics or scene is prevented from being shared with the larger public.
Q6: Give example showing setting agendas in media.
View Answer
Ans:
‘Setting of an agenda’ by the media means that the media plays an important role in shaping our thoughts. By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai.
Q7: What role does media played in awaking us about bad impacts of cola on our heath?
View Answer
Ans:
‘Setting of an agenda’ by the media means that the media plays an important role in shaping our thoughts. By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai.
Q8: Why media is not interested in covering small issues that involve ordinary people and their daily lives?
View Answer
Ans:
Because these issues cannot attract lot of reader or viewer and this may affect their business. Also sometimes because of some political control over media such news are not highlighted.
Q9: Setting agendas by media can effect democracy. Explain how?
View Answer
Ans:
‘Setting of an agenda’ by the media means that the media plays an important role in shaping our thoughts. By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai.
Q10: Define the term broadcast.
View Answer
Ans:
Broadcast is used to refer to a TV or radio programme that is widely transmitted.
