Understanding Media - Chapter Wise CBSE Solved Question and Answer Based On NCERT
Points To Remember:
Media describes the various ways through which we communicate in society. It refers to all means of communication
The technology that mass media uses keeps on changing. Changing technology, or machines, and modernizing media helps it to reach more and more people
Television images travel long distances through satellites and cables. This allows us to view news and entertainment channels from other parts of the world
Mass media needs a great deal of money to do its work, thus most television channels and newspapers are part of big business houses
One way in which mass media earns is by advertising various products, property, job opportunities etc.
Media plays vital role in communicating government plans and work to people. In a democracy, citizens can take action against government works by organising a public protest, starting a signature campaign and asking the government to rethink about its programme
Media should provide balanced information. They should discuss all points and view of a particular story, and then should leave them to the readers to make up their minds
Media is far from independent, this is because of control of government over them. Government prevents some news items, scenes from a movie, or lyrics of songs from being shared with larger public, this is called as censorship
Television programmes gives us partial view of the world, it shapes our views of the world, our beliefs, attitudes and values
There are several instances when media fails to focus on issues that are significant in our lives, like issue of drinking water
